Identifying the right customers!!!!

Customers are no doubt one of the top most priority of any business organisation irrespective of their size or region.

Mahatma Gandhi who is popularly known as Father of the Nation(India) stated that:

“A customer is the most important visitor in our work premises. He is not dependent on us but we are dependent on them”.

Ever since I was young around 10-12 years old and started visiting my father’s office, the word which I heard the most was “Customer”.  My father always told me that if customers satisfaction is your top priority then you succeed in any sort of business.

I am a business graduate and right now pursuing my masters in entrepreneurship. Ever since through my entire college journey I have always been taught about various things related to customers.

We often think that if our customers are happy with our product/service we are performing well in the business. I certainly agree that it is must of every business but I still believe that Identification of the right customer is more important when it comes to success of any organisation.

There are various valid reasons to support my argument when I say that Identification of customer is the most important thing in business. The most crucial things it contributes to the business is it not only tells you that who are your real customers but also helps you in understanding your customer needs and behavior. It gives you a clear picture of the things which interest the most to your customers and identifies the potential factors which can influence the buying behavior of your customers.

Various ways through which business can identify it’s customers are:

  1. Screening & Evaluation of the existing data.
  2. Mapping your customer process.
  3. Talk with your stakeholders.
  4. Be serious when it comes to feedback from customers.
  5. Analyzing cause and effect relationship.
  6. Think from customers perspective.
  7. Evaluate your rivals/competitors.


Hence, identification of customer is no doubt the most crucial factor contributing to the success of the organisation as it will eventually help you to understand your customer which will eventually lead to more customer satisfaction.


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