Body-storming…..

Body-storming is a part of set of toll which we use for our Design Thinking and Start-up module. Well you might have heard about Brainstorming on number of occasions but body-storming might be the thing which you haven’t heard of before.

Body-storming is a simple technique which is generally used by the designers and in order to develop a creative idea. It includes imagination of product if it would have existed, later to act like it exists in a place where it is designed to use.

It involves a cyclic process involving involves preliminary research, solution design, testing (more research), tweaking the design and then testing again until the design specifications are finalized.

The most important thing of this exercise is that it gives the opportunity to designers to see the problems or things from the user’s perspective which can ultimately help them in designing an efficient solution to the problem.

Apart from identifying  the views and perspective of the  user it also has contributes in various ways such as:

  • Builds Empathy

Physical experience and observation which is a part of this exercise helps in building an empathy towards the user or customer which can positively influence your solutions.

  • Reflection

The process gives the opportunity to reflect to the the main problem and can also help in designing efficient solutions.

  • Build Relationships

It also helps in connecting designers with users or customers which is must in any sort of business operation.

  • Physical experience.

Gives the designers an opportunity to  not only observe but experience the users’s challenges, behavior, trigger, resolutions etc.

 

Hence, as discussed above it is an interesting tool which can be used to understand the behavior and problems of the customers through physical experience and also contributes to various business activities.

Hope you enjoy it and see you soon!!!!!!!!!!

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